Our Pure Design Story
Pure Design Ministries began as a dream in the heart of Pam Lozano in 2007 as she sat through a powerful women’s conference that transformed hundreds of lives.
Women walked in hopeless, depressed and looking for a way to move forward with their lives.
As the hours progressed, the speaker shared her own personal story of perseverance and women began to sit a little taller, embracing hope for themselves and dreaming again.
A seed was planted in Pam’s heart that day – a desire to make an impact in the lives of hopeless teenage girls.
Pam had been a Youth Pastor for ten years and had heard many disheartening stories from teen girls that really concerned her. Girls hated themselves and despised the way they looked. They struggled with eating disorders and issues of self-harm, some dealt abusive situations growing up and felt stuck in the past. Most of these were churched girls who had good, loving parents who wanted the very best for them. Yet behind closed doors, they struggled to cope with life, often times not knowing how to get help or how to love themselves.
Pam felt compelled to do something and to make a difference in the lives of as many girls as possible.
In 2012, Pure Design Ministries was launched as a 501c3 non-profit organization to create a counter-cultural brand that empowers girls to set higher standards by imparting confidence through truth and authenticity. Through online and in-print publications, annual conferences, smaller workshops, blogs and social media posts, the Pure Design Team speaks truth to a generation of young women calling them to rise up and lead their generation.
Pure Design Teen Magazine was the first key piece to Pure Design.
This publication was a tangible way to get into the lives of as many teenage girls as possible. Without any prior knowledge in publication or printing, Pam teamed up with her then fifteen-year-old daughter to start a magazine for teenage girls that would merge their passions – Pam’s love for mentoring girls with Caeilen’s passion for fashion. They reached out to family friend who was a professional photographer and her teenage daughter. A third friend and daughter jumped onboard as well, and brainstorming meetings began as a team of three moms and three daughters. Six years later the team has grown to twenty-five volunteers. Pure Design Magazine is a quarterly magazine for teens by teens to inspire girls in self-image, self-worth and pure beauty. The team is composed of teenage girls who brainstorm, model, write, prepare recipes and then pass on their ideas to professional graphic artists and photographers who put their ideas into print. The magazine is fashion-oriented with several fashion spreads including models of all shapes, sizes and ethnicities.
There is no photoshopped or edited images of girls, except for lighting. Authenticity is key.
In addition to the magazine, Pure Design hosts an annual Pure Beauty Conference for middle and high school girls. This day includes discussions on a variety of topics such as self-image, sexual purity, overcoming fear and anxiety. The day is also filled with fun activities including a fashion show, giveaways, make-overs, shopping, photo booths, crafts, music, dance and food. Girls are encouraged to share their struggles with others in the room and it is a powerful day of change for many of them.
In addition to these publications, events and social media posts, we desire to help bridge the gap between moms and daughters. Our heart is to see strong families supporting teen girls to become strong leaders for the future.
Pure Design is about impacting a generation with truth.
Truth sets people free – young and old. But teenage girls want truth.
They don’t want fake, they want real and authentic. Through sharing real life stories, girls are empowered to see they are not alone and they are not isolated in the issues they face.